In this session...

Video consumption is on the rise and remains the most powerful way engage consumers. So it’s no surprise that brands are taking the reins in concepting, developing and distributing it themselves. What makes feed-first video that stands out in the crowd? By tapping into, or creating, cultural moments, and nurturing real time conversation, brands can make direct connections with audiences who want to see what’s happening AND increase relevance among consumers.

What You'll Learn from This Session...

  1. How to create breakthrough in creativity
  2. Why building cultural relevance is important and what it means for brands
  3. The role of video, and specifically marketing through video, moving forward

Presented with


Speakers

JP Maheu VP of US Client Services Twitter
Spencer Gordon Sr. Director of Digital Anheuser-Busch
Pam Park Media Manager Toyota Motor North America
Kathleen Braine Senior Marketing Manager Samsung

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Video 

Track  Video & Content 

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