In this session...

A top-line look at how to make new data labeling standards part of your data-driven media strategy

The world's largest data solutions providers, agencies, marketers and publishers have collaborated to develop new data transparency and integrity standards that impact how data segments are bought, sold and used across the entire marketing and media ecosystem.

In this workshop, you'll get an exclusive "need to know" walkthrough of the industry’s new Data Transparency Label directly from the label's creators. You’ll get to unpack each Data Label category and definition, and learn how to use this new tool to more confidently find the audience data that works best for your marketing and media needs.
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What You'll Learn from This Session...

  1. You'll get an exclusive "need to know" walkthrough of the industry’s new Data Transparency Label directly from the label's creators
  2. You’ll get to unpack each Data Label category and definition
  3. You'll learn how to use this new tool to more confidently find the audience data that works best for your marketing and media needs

Presented with


Speakers

Jeff Smith CMO LiveRamp
Brian Hogan President, Fluent Health Fluent
Leslie Price Senior Product Manager Acxiom
Jason Ellman Product Innovation & Management Experian

Event Details

Event Type Workshop

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