In this session...

As the programmatic ecosystem continues to consolidate smaller businesses need to stop bickering and cooperate or face extinction. Auction games in RTB need to end and a common ID needs to scale. These two changes can elevate programmatic to the next level. The only question is how do we get there?

Speakers

Jon Mansell SVP, Marketplace Innovation Magna Global

Event Details

Event Type Discover Talk

Track  AdTech 

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