In this session...
Consumers are very different in their wants, needs and tastes, but the constraints of traditional TV advertising have often required marketers to attempt to make one ad relevant to the masses. When it comes to video marketing strategy in this current age, companies and consumers alike can benefit from dynamic, personalized messages delivered to very specific audience segments, as well as embracing opportunities for connected TV (CTV) video.
CPG marketers in particular are doing more than driving brand metrics - they are using the promise of digital video to create 1-1 conversations with their existing and potential customers. The panelists below will discuss the skills they’ve gained for audience evolution, how they are using data to personalize creative and drive customers to retail, and how CTV enables them to develop 1-1 relationships with their consumers and gain insights for measurement and targeting. Attendees will learn how to improve lift across brand metrics, consumer engagement, video completion rates and time earned; best practices for creating and delivering real-time personalized video experiences; how to use digital video as a complement to linear TV; and tips to fulfill the promise of CTV.
What You'll Learn from This Session...
- How to improve lift across brand metrics, consumer engagement, video completion rates and time earned
- Best practices for creating and delivering real-time personalized video experiences
- How to use digital video as a complement to linear TV
- Tips to fulfill the promise of CTV