In this session...

Advertisers are demanding greater media quality. They want inventory that’s viewable, fraud-free, and brand-safe. Learn how publishers are tackling media quality challenges from the supply side to ensure that their advertisers get the safest and highest quality inventory. We’ll use fresh data from our latest media quality report to contextualize the conversation and explore how publishers can play a key role in addressing industry-wide media quality challenges.

What You'll Learn from This Session...

  1. How publishers can meet advertisers media quality needs
  2. How optimize toward current media quality benchmarks
  3. How advertisers' media quality needs create an opportunity for savvy premium publishers to increase revenue

Presented with


Speakers

Maria Pousa Chief Marketing Officer Integral Ad Science
George Castrissiades Vice President, Media Operations VICE

Event Details

Event Type Workshop

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