In this session...

The average view duration for an in-feed social video ad is less than 3 seconds. Every moment matters so the stakes are high for every frame. How do you know which frames are working and which are not? In this jargon-free presentation, you will learn from leaders at Amazon, IHG and VidMob how machine learning can supercharge your creative intelligence and help you make video ads that deliver the results you care most about. You will learn what all the fuss is about around AI and what it can do for your brand… right now.

In this session, you will get:

1. A buzzword-less explanation of machine learning and how it can help you, today
2. An outlook of what's to come for machine learning for creative advertising
3. An insightful overview of the principles of Agile Marketing
View Less

What You'll Learn from This Session...

  1. An outlook of what's to come for machine learning for creative advertising
  2. A buzzword-less explanation of how machine learning can make you more creative
  3. An overview of the principles of Agile Marketing
  4. Specific guidelines on how to be successful with social video ads

Speakers

Alex Collmer Founder/CEO VidMob
Dmitri Tchikatilov Head of Worldwide Business Development for Advertising Amazon Web Services
Michael Menis Senior Vice President, Global Marketing Services IHG

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Content   Programmatic   VR / AR   AI   Video   Data   Native Ads   Entertainment 

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