In this session...
An insider’s view on how 35 premium publishers are taking the reigns in restoring trust, transparency and safety to programmatic advertising
This time last year, domain spoofing, fake news, shady finances, fraud and brand safety dominated the programmatic conversation. Marketers were seeing more than half their programmatic spend disappear to tech taxes and opaque trading practices. There was no arguing that open exchange-traded advertising needed a reset. As the industry grappled with how to fix programmatic, 35 premium content publishers headed the call to action with the launch of their non-profit, purpose-driven marketplace, TRUSTX. Join members of the TRUSTX Board — CBSi, NBCUniversal, FOX News, Meredith and ESPN — who will share their digital supply-chain state-of-the-state and plans for 2019 to continue to close the programmatic gap between promise and reality.
What You'll Learn from This Session...
- How programmatic technology companies continue to engage in practices that diminish trust
- What premium publishers are doing to lead in reversing trends that threaten the very viability of trusted content and advertising experiences
- How media buyers can de-risk their programmatic ad spend without compromising on audience scale or diversity