Tuesday, 02 October at 11:00 AM
AWLearn Workshop Stage
In this session...
Airbnb. LinkedIn. Lyft. These are all great examples of multisided platforms that connect a buy side with a sell side. Despite disruption across the industry, the simple brief that connects buy- and sell-side stakeholders has escaped transformation. So how are marketers and agencies better connecting with publishers on a “smarter brief”? Come listen to industry executives discuss some of today’s cutting-edge tools and techniques that are helping both sides engage the right audiences and drive better business outcomes.
What You'll Learn from This Session...
Understand the POV from all sides of the briefing process
Learn about the tools and techniques available today to address needs of all sides
Take away action items you can implement immediately to drive better media partnerships
Steven Wolfe Pereira
Chief Marketing and Communications Officer
Former CMO, Hyatt Hotels Corporation
Senior Vice President of Sales
Chief Strategy Officer
Founder & CEO
Event Type Workshop
Subscribe for updates
Sign up to receive the latest announcements, seminars & speakers, special events, and more.