In this session...

Airbnb. LinkedIn. Lyft. These are all great examples of multisided platforms that connect a buy side with a sell side. Despite disruption across the industry, the simple brief that connects buy- and sell-side stakeholders has escaped transformation. So how are marketers and agencies better connecting with publishers on a “smarter brief”? Come listen to industry executives discuss some of today’s cutting-edge tools and techniques that are helping both sides engage the right audiences and drive better business outcomes.

What You'll Learn from This Session...

  1. Understand the POV from all sides of the briefing process
  2. Learn about the tools and techniques available today to address needs of all sides
  3. Take away action items you can implement immediately to drive better media partnerships

Presented with


Speakers

Steven Wolfe Pereira Chief Marketing and Communications Officer Quantcast
Maryam Banikarim Former CMO, Hyatt Hotels Corporation
Scott Hendrickson Senior Vice President of Sales News Corp
Matt Tepper Chief Strategy Officer Wunderman
Rachel Tipograph Founder & CEO MikMak

Event Details

Event Type Workshop

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