In this session...
In this engaging talk and master class interaction, Seth will help you see that marketing is fundamentally different now, and we get a chance to market with people, not at them, that we can obsess about the smallest viable audience, and most of all, in his words, "we can do work that matters for people who care." Not to be missed...
THIS IS MARKETING... on the eve of publication of Seth Godin's new book, PPAI is proud to present a brand new talk about the ideas he's about to share. Seth has been on the cutting edge of modern marketing since the publication of Permission Marketing in 1998, and on the twentieth anniversary of that breakthrough, he has some important, urgent ideas to share with the advertising community.
Seth Godin is an Author, Entrepreneur and Most of All, A teacher ┃ In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
Q&A with Seth Godin and PPAI President & CEO, Paul Bellantone, as well as a SIGNING to immediately follow.
What You'll Learn from This Session...
- Seth will be spinning some of his greatest hits and mostly new tracks from his new book. You'll rock out to: Unlimited bowling
- Shun the nonbelievers!
- How do you know if you have a marketing problem
- The simple word shift for empathy
- Better is up to the users, not up to you
- Learning from pro wrestling, and most of all
- Work that matters for people who care.