In this session...

When we asked Gen Z girls about their associations with STEM-related jobs, they said they weren’t cool, diverse, or smart…and just “not for them.” So how do we break stereotypes and fix our gender-imbalanced pipeline? Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. Come learn how you can help play a role.

Women make up half of the U.S. college-educated workforce, but they hold only 28% of all STEM jobs. When we asked Gen Z girls about STEM-related jobs, they said they weren’t cool or smart enough…and just “not for them.” Research shows that two-thirds of girls are interested in science in fourth grade. But in middle school there is a sharp decline in that interest.

Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. By showcasing the accomplishments of women via today’s leading tech companies, we can rebrand STEM as cool, creative and inspiring and, ultimately, fuel the next generation of women.

This panel, featuring female leaders in the tech and digital media space, will dive into the importance of keeping girls engaged in STEM and how we can re-establish a connection to the STEM brand, and show how you can get involved.
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What You'll Learn from This Session...

  1. Research and trends regarding girls' interest and participation in STEM
  2. Societal impact of girls participating in STEM
  3. The future of the STEM "brand" and how you can help

Presented with


Speakers

Michelle Hillman Chief Campaign Development Officer The Ad Council
Linda Boff CMO GE
Kathleen Hall Corporate VP, Brand, Advertising and Research Microsoft
Sean Bryan Co-Chief Creative Officer McCann New York
Ann Rubin VP, Corporate Marketing IBM

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Leadership   Diversity 

Track  Empowerment 

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