In this session...

Gen-Z is the most outspoken generation – forcing brands and corporations to reassess their values and marketing initiatives. Storytelling takes on another form, shaping cultural narratives and enabling individuals to take a stance and join the dialect. This panel of experts will address how to speak to this audience, how to produce stories for them and attract them to your brand message.

Presented with


Speakers

Katie Deighton Senior Reporter ‑ Creative The Drum
Dean Chandler SVP of Brand Partnerships Vatsana Technologies
Jesus Chavez Chief Executive Officer Vertical Networks
Liz McDonnell VP of Content UNiDAYS
India Wooldridge SVP, Director McCann Truth Central

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content 

Track  GenZ 

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