Brands are demanding more and want the ability to find their specific consumers across TV networks and measure the impact this marketing has on sales. Join us to discuss how Target has partnered with NBC Universal to leverage retail insights to narrow their audience and optimize their TV buys.
What You'll Learn from This Session...
Understand how better data can help make TV media investments more effective
How has 1st party data changing Target’s approach to television buying with NBCU?
How is the competitive landscape shifting in the world of television?
Presented with
Speakers
Linda Yaccarino
Chairman, Advertising Sales and Client Partnerships
NBCUniversal
Kristi Argyilan
Senior Vice President, Media and Guest Engagement
Target
Jo Ling Kent
Business & Technology Correspondent
NBC News
Story Crafters