In this session...

On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.

What You'll Learn from This Session...

  1. Results of proof-of-concept testing on third-party data validation method.
  2. Release of the ARF Code of Research Ethics that has been in progress since March 2018.
  3. GDPR at five months in: what course the legislation has set advertising on and what are the implications of this direction.

Presented with


Speakers

Scott McDonald, Ph.D. President & CEO ARF
Pete Doe CRO clypd
Abhilasha (Abby) Mehta, Ph.D. Senior Vice President, Marketing Insights & Media Analytics Executive Bank of America
Michael Schoen VP, Marketing Services Neustar, Inc.
John Stewart VP of Measurement Survata

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Transparency 

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