In this session...

There is no “one size fits all” when it comes to consumers being digitally savvy. What's their order of digital adoption? Which generations are more interactively driven? How do direct-to-consumer brands play a role in this process? Hulu’s Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Following, a panel of industry experts will discuss creating engaging products designed for the new direct brand economy

In today’s digital landscape, there is no “one size fits all” when it comes to being digitally savvy. Consumers are operating along a spectrum of digital fluency, so it is imperative for brands to understand the consumer journey through the digital funnel. What is their order of digital adoption? What are the generational differences, from Boomers to Gen-Zers, and who are more interactively driven? How do direct-to-consumer brands play a role in this process?

In this session, Hulu’s Vice President and Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Immediately following, a panel of industry experts will discuss the thought and execution behind creating engaging products that are specifically designed for the new emerging direct brand economy.
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What You'll Learn from This Session...

  1. Understand how the consumer journey of digital adaptation relates to direct-to-consumer brands.
  2. Learn the comprehensive differences/similarities on how generations move through the digital funnel.
  3. Discuss how Gen-Z consumers are more interactively driven to direct-to-consumer models.

Presented with


Speakers

Mike Shields Advertising Editor Business Insider
Ari Avishay Director, Entertainment Marketing Lyft
Julie DeTraglia VP and Head Of Research Hulu

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Storytelling   Content   Design   Mobile   Video   Data   Native Ads   Entertainment 

Track  GenZ 

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