In this session...

From six-second vertical to pre-roll, from live to docu-social, video is not just growing, its evolving. Video has become the center of digital experiences for consumers. As viewers readily move between screens and platforms, how does a marketer become a meaningful part of that journey – not just another voice among the noise? This panel will explore how marketers can build video ad strategies that start with a user-centric approach and how to work with vendors across the video supply chain to measure their true impact?

What You'll Learn from This Session...

  1. How marketers should go about putting together an omnichannel video strategy
  2. How marketers can measure the impact of their omnichannel video campaigns
  3. How to address issues such as scale, brand safety, and formats
  4. Case studies on evolving formats including 6-second video and OTT

Presented with


Speakers

Mike Bevans VP of Global Solutions and Marketing Xaxis
James McNamara SVP, Client Strategy, Nielsen
Kathleen Comer VP, Client Services The Trade Desk
Stephanie Lackey Associate Media Director MediaCom
Seth Walters VP, Demand Roku

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Video 

Track  Video & Content 

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