In this session...
Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex yet so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them
What You'll Learn from This Session...
- Learn how successful companies are adapting to evolving challenges in the industry
- How publishers and advertisers can make data work better for them
- How supply and demand are more intertwined than ever and how they can work more effectively together
- How successful advertisers and publishers are beating the competition in optimization, transparency, and brand safety