In this session...

Accenture Interactive has seemingly come from nowhere to be the largest digital marketing agency in the world (with annual revenues of $6.5B according to Ad Age). It continues to make waves as it further encroaches on agencies’ turf with new offerings like its Programmatic Services digital ad-buying group. What are the secrets behind this success? Join Lara O'Reilly, Media & Marketing Reporter, WSJ, as she takes a peek under the hood of Accenture Interactive in a candid, one-on-one conversation with CEO, Brian Whipple.

Presented with


Speakers

Brian Whipple CEO Accenture Interactive
Lara O'Reilly Media and Marketing Reporter The Wall Street Journal

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Agency 

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