In this session...

Marketing’s job is to drive demand. In today’s world, especially among Millennials and Gen Z, nothing drives demand like what we’ve long called CSR (Corporate Social Responsibility), which is typically divorced from strategic and financial drivers…when instead it should be the cornerstone of marketing.

Speakers

Seth Matlins Executive Vice President Endeavor Global Marketing

Event Details

Event Type Discover Talk

Track  Brand Purpose 

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