In a world where follower counts were the north star of influencer reach, industry voices are now calling for accountability in metrics. This leaves marketers wondering how to create influencer campaigns that truly have measurable and meaningful impact. This panel will delve into how brands can tap into the rich relationships digital creators have with engaged consumers in ways that are both accountable and effective.
What You'll Learn from This Session...
How creators approach brand campaigns, and balance their objectives with brand objectives
How creators approach content creation differently for each platform - and what they do differently on Twitter to drive engagement
Perspectives on the future of influencer marketing going for brands