In this session...

In a world where follower counts were the north star of influencer reach, industry voices are now calling for accountability in metrics. This leaves marketers wondering how to create influencer campaigns that truly have measurable and meaningful impact. This panel will delve into how brands can tap into the rich relationships digital creators have with engaged consumers in ways that are both accountable and effective.

What You'll Learn from This Session...

  1. How creators approach brand campaigns, and balance their objectives with brand objectives
  2. How creators approach content creation differently for each platform - and what they do differently on Twitter to drive engagement
  3. Perspectives on the future of influencer marketing going for brands

Presented with


Speakers

Jim Louderback General Manager VidCon
Kellie Hansen Social Integration T-Mobile
Sarah Herron Creator
David Lopez Creator
Tyler Vaught Head of Creators Twitter

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content 

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