In this session...

Join MiQ as they uncover the truth behind Marketing Intelligence.

2:15 PM UNLOCK THE VALUE OF DATA WITH MARKETING INTELLIGENCE

Marketers are massively undervalued, but they hold the key to driving growth. CMOS who match data and insights with customer demands deliver successful business outcomes. Yet, only 13% of businesses feel their current data solutions work. In this keynote, you’ll learn how to connect the data dots and uncover the potential of Marketing Intelligence.
Gurman Hundal CEO, MiQ
James Douglas SVP, Head of Media, Reprise Digital
Jahn Wolland VP Commercial of East, MiQ

3:00 PM THE KNOWLEDGE GAP: TRUE MARKETING INTELLIGENCE IS FUELED BY MORE THAN JUST AI

As the amount of data marketers have access to has exploded, so has the difficulty in turning that data into useful insights and action. It’s tempting for marketers to think they can hand over data analysis and insight generation to machines, but AI must be handled with care. It can do many things well, but not everything. Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence. This is where Human Intelligence comes in. In this session, we'll discuss how brands are using AI, where it falls short, and why it's still necessary to apply human intelligence to make the most of AI and drive business outcomes for marketers.
David Kaplan Director of Industry Insights, Yext & Co-Host of CMO On The Go, Yext & CMO On The Go
Michael Chock EVP, US, MiQ
Joshua Lowcock EVP, Chief Digital & Innovation Officer, Universal McCann
Erin Rech Head of Digital, Initiative
Dmitri Tchikatilov Head of Worldwide Business Development for Advertising, Amazon Web Services

Presented with


Speakers

Gurman Hundal CEO MiQ
James Douglas SVP, Head of Media Reprise Digital
Jahn Wolland VP Commercial of East MiQ
David Kaplan Director of Industry Insights, Yext & Co-Host of CMO On The Go Yext & CMO On The Go
Michael Chock EVP, US MiQ
Joshua Lowcock EVP, Chief Digital & Innovation Officer Universal McCann
Erin Rech Head of Digital Initiative
Dmitri Tchikatilov Head of Worldwide Business Development for Advertising Amazon Web Services

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  AI   Agency 

Track  Mar Tech 

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