In this session...

The idea of endorsement isn't new but social influencers introduce new & complex dynamics. Armed with the power to create deep & direct connections with consumers, brands are now spending millions with creators to leverage their credibility & connection. Yet fraudulent practices such as artificial inflation of metrics by purchasing fake followers & engagement are eroding trust with consumers. This conversation will cover how brands can navigate the complexities of influencer marketing & the implications for our industry.

What You'll Learn from This Session...

  1. The evolution of influencer marketing & where the industry is headed
  2. The risks of eroding trust in influencer marketing & the implications of fraud on its longevity
  3. What controls and solutions are most needed in influencer marketing
  4. What needs to be done industry-wide to fix the fraud and transparency problems

Presented with


Speakers

Bob Liodice CEO ANA
Luis Di Como EVP Global Media Unilever

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Agency   Transparency 

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