Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.
Presented with
Speakers
Sona Mirakian-Pehlivanian
VP Operations
New York Interconnect
Damian Garbaccio
Executive Vice President
Nielsen
Andy Sriubas
Chief Commerical Officer
OUTFRONT Media
Chandra Stevens
Global Director, Cross Industry Marketing Solutions
Microsoft
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Tech Stars