In this session...

Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.

Presented with


Speakers

Sona Mirakian-Pehlivanian VP Operations New York Interconnect
Damian Garbaccio Executive Vice President Nielsen
Andy Sriubas Chief Commerical Officer OUTFRONT Media
Chandra Stevens Global Director, Cross Industry Marketing Solutions Microsoft

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   AI   Data   Native Ads   Agency   Transparency 

Track  Mar Tech 

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