In this session...

To deliver on advertising’s promise of content, experiences, and discounts that delight, brands must navigate a growing number of devices to reach the customer. With gated identity graphs, regional differences and misaligned expectations it’s all too easy to go astray. It is only with the advent of an open, enterprise-class identity solution, that we will be poised to connect across all touchpoints and put the consumer first. A universal ID will deliver better ad experiences and drive results for marketers.

What You'll Learn from This Session...

  1. Learn how identity solutions actually work
  2. Hear about the benefits of a neutral and standardized device ID for improving a consumer’s Internet experience
  3. Discover how an open, enterprise-class identity solution can benefit both the buy side and sell side  

Presented with


Speakers

Ellie Windle VP, Global Business Development MediaMath
Michele McCray-Howard Director, Media Partner Solutions Macy's, Inc.
Molly Parr Senior Director, Data Platform Product Management Disney Direct to Consumer & International
Wendy Verschoor Product Manager Akamai Technologies

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Data   Native Ads   Agency 

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