The onus has fallen on corporations big and small to answer cries for social revolution. Companies have heard these cries and have made major shifts to prioritize social impact through marketing and core - resulting in action for our environment and society. How do you determine what challenges to take on as a business? And how do you do so successfully with measurable impact for the world?
Senior Vice President – Global Brand Strategy
Guinness World Records
Executive Vice President and Chief Brand Officer
Planned Parenthood Federation of America (PPFA) and the Planned Parenthood Action Fund (PPFA
U.S. Social Purpose and Sustainability Practice Lead
Trisch L. Smith
Executive Vice President and Managing Director of Diversity & Inclusion