In this session...

IAB Tech Lab recently revealed its Blockchain Working Group’s program to demonstrate the application and value of blockchain
technology for digital advertising. Ad Ledger is a nonprofit research and development consortium charged with implementing global technical standards and solutions for the blockchain advertising industries. Hear from the Ad Tech companies at the forefront
of these initiatives, and learn how blockchain will bring transparency and accountability back to the industry, and ultimately reshape advertising. What You'll Learn from This Session... How is blockchain going to advance media transparency and accountability?
Meet the Ad Tech companies at the forefront of blockchain powered ad solutions. From reducing click fraud to immutable customer identity, what's possible with blockchain ad tech?

What You'll Learn from This Session...

  1. How is blockchain going to advance media transparency and accountability?
  2. Meet the Ad Tech companies at the forefront of blockchain powered ad solutions.
  3. From reducing click fraud to immutable customer identity, what's possible with blockchain ad tech?

Presented with


Speakers

Luke Mulks Director of Business Development Brave
Lynne Johnson Senior Editor AdMonsters
Adam Helfgott CEO MadHive
Jared Christopherson CRO TAPNetwork.io
Richard Bush President/Co-Chair NYIAX/IAB Blockchain Working Group

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Agency   Transparency 

Track  Blockchain 

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