Whether Democrat or Republican, there is no question that the image of Brand America has fundamentally changed in the past two years. From travel and tourism on domestic shores to global sales by iconic, trusted American brands, the impacts are real, complex and have tremendous bottom line implications.
This three part follow up to 2017’s conversation on Brand America offers insights on the current and future state of brand America and what it all means for agencies, brands and the broader industry ecosystem.
10:45 AM SETTING THE STAGE
Bob Safian, Editor in Chief and Founder of The Flux Group and Advertising Week CEO Matt Scheckner set the stage with a deep dive into evolving global perceptions of Brand America.
Editor in Chief and Founder, The Flux Group
Claudia Gonzalez Edelman
Founder , We Are All Human Foundation
Global CEO, Stillwell Partners & Advertising Week
11:15 AM THE EVOLUTION OF AN AMERICAN BRAND
Kevin Plank, founder and CEO of Under Armour, sits down with Edelman President and CEO, Richard Edelman for an in-depth conversation on the importance of brand values in driving sales and earning advocacy, with a unique perspective on Under Armour’s journey as an American brand.
CEO, Under Armour
President & CEO, Edelman
BRAND AMERICA MEDIA ROUNDTABLE
Ken Auletta, longtime New Yorker Columnist and noted author, leads our roundtable discussion featuring CNN Anchor, Christine Romans, Ad Age President and Publisher Josh Golden and NPR Chief Business Editor Pallavi Gogoi.
Chief National Correspondent, FOX News
Columnist, The New Yorker
Chief Business Editor, NPR
President & Publisher, Ad Age
Chief Business Correspondent & Anchor, CNN