In this session...

Whether Democrat or Republican, there is no question that the image of Brand America has fundamentally changed in the past two years. From travel and tourism on domestic shores to global sales by iconic, trusted American brands, the impacts are real, complex and have tremendous bottom line implications.

This three part follow up to 2017’s conversation on Brand America offers insights on the current and future state of brand America and what it all means for agencies, brands and the broader industry ecosystem.

10:45 AM SETTING THE STAGE

Bob Safian, Editor in Chief and Founder of The Flux Group and Advertising Week CEO Matt Scheckner set the stage with a deep dive into evolving global perceptions of Brand America.
Bob Safian Editor in Chief and Founder, The Flux Group
Claudia Gonzalez Edelman Founder , We Are All Human Foundation
Matt Scheckner Global CEO, Stillwell Partners & Advertising Week

11:15 AM THE EVOLUTION OF AN AMERICAN BRAND

Kevin Plank, founder and CEO of Under Armour, sits down with Edelman President and CEO, Richard Edelman for an in-depth conversation on the importance of brand values in driving sales and earning advocacy, with a unique perspective on Under Armour’s journey as an American brand.
Kevin Plank CEO, Under Armour
Richard Edelman President & CEO, Edelman

BRAND AMERICA MEDIA ROUNDTABLE

Ken Auletta, longtime New Yorker Columnist and noted author, leads our roundtable discussion featuring CNN Anchor, Christine Romans, Ad Age President and Publisher Josh Golden and NPR Chief Business Editor Pallavi Gogoi.
Ed Henry Chief National Correspondent, FOX News
Ken Auletta Columnist, The New Yorker
Pallavi Gogoi Chief Business Editor, NPR
Josh Golden President & Publisher, Ad Age
Christine Romans Chief Business Correspondent & Anchor, CNN

Presented with


Speakers

Bob Safian Editor in Chief and Founder The Flux Group
Claudia Gonzalez Edelman Founder We Are All Human Foundation
Matt Scheckner Global CEO Stillwell Partners & Advertising Week
Kevin Plank CEO Under Armour
Richard Edelman President & CEO Edelman
Ed Henry Chief National Correspondent FOX News
Ken Auletta Columnist The New Yorker
Pallavi Gogoi Chief Business Editor NPR
Josh Golden President & Publisher Ad Age
Christine Romans Chief Business Correspondent & Anchor CNN

Event Details

Event Type Seminar

Related Topic Area  Business   Culture 

Similar Interests  Diversity   Transparency   Politics 

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