Driving inspiration with Pinterest
Thursday, 04 October at 2:30 PM
Realtor.com Stage
Realtor.com Stage
Meredith Guerriero
Romeo Cervas
Romeo Cervas
Jessica Fini
Ad ShapersIn this session...
From small everyday choices like what to eat for breakfast to big decisions like how to renovate a kitchen, people come to Pinterest for inspiration and ideas to build their lives. But it doesn’t stop in the home.
Join Pinterest’s Meredith Guerriero alongside Honda's Jessica Fini and RPA's Romeo Cervas for a deep dive into how digital has impacted the auto industry and how legacy auto brands are embracing digital trends to meet these evolved consumer needs.
Join Pinterest’s Meredith Guerriero alongside Honda's Jessica Fini and RPA's Romeo Cervas for a deep dive into how digital has impacted the auto industry and how legacy auto brands are embracing digital trends to meet these evolved consumer needs.
What You'll Learn from This Session...
- How shopping behavior has shifted in the auto category
- The role inspiration plays in key life decisions
- How exactly the millennial digital-native shopper buys a car
Presented with
Speakers
Meredith Guerriero
US Head of Partnerships
Pinterest
Jessica Fini
Manager, Social Marketing
American Honda Motor Co., Inc.
Romeo Cervas
Associate Creative Director
RPA Advertising
Event Details
Event Type Seminar
Related Topic Area Creativity & Arts Tech Culture
Similar Interests Storytelling Content Design Mobile Entertainment
Track Brand Innovation