In this session...

From small everyday choices like what to eat for breakfast to big decisions like how to renovate a kitchen, people come to Pinterest for inspiration and ideas to build their lives. But it doesn’t stop in the home.

Join Pinterest’s Meredith Guerriero alongside Honda's Jessica Fini and RPA's Romeo Cervas for a deep dive into how digital has impacted the auto industry and how legacy auto brands are embracing digital trends to meet these evolved consumer needs.

What You'll Learn from This Session...

  1. How shopping behavior has shifted in the auto category
  2. The role inspiration plays in key life decisions
  3. How exactly the millennial digital-native shopper buys a car

Presented with


Speakers

Meredith Guerriero US Head of Partnerships Pinterest
Jessica Fini Manager, Social Marketing American Honda Motor Co., Inc.
Romeo Cervas Associate Creative Director RPA Advertising

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Storytelling   Content   Design   Mobile   Entertainment 

Track  Brand Innovation 

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