In this session...

Mike Welch, Senior Vice President of Corporate Strategy & Business Development for Xandr, AT&T’s newly christened advertising business, will speak with Chris Vollmer, PwC’s Global E&M Advisory Leader. Together, they'll discuss how market dynamics around video convergence, personalization & connectivity are compelling media companies, agencies & marketers to create more relevant & engaging advertising. They'll address how Xandr expects to shape the evolution of the addressable ad market to the benefit of users & brands.

What You'll Learn from This Session...

  1. Insights into the market factors driving the growth of addressable advertising products
  2. Xandr learnings on where and why “relevance + addressability” makes a difference
  3. Perspective on how fast the market for more relevant and addressable advertising can scale

Presented with


Speakers

Mike Welch SVP, Corporate Strategy and Business Development Xandr
Christopher Vollmer Global Entertainment and Media Advisory Leader PwC

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Video   Data   Agency 

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