In this session...
There is no denying it: The TV ad industry is at a critical inflection point. The explosion of media platforms gives today’s consumers control over what, where and when they watch content.
For advertisers and media planners, this means living in a new, fragmented reality, one where they must ditch their old playbooks and re-imagine how they approach, plan and measure their TV ad spend.
Media players, in turn, realize that to best serve advertisers moving forward, collaboration is key; by integrating products from different providers, and expanding our reach, marketers can seamlessly drive brand awareness through an impactful customer journey—all from a single, unified platform.
To give advertisers the full reach of the New York market, three of the country’s leading media providers—Altice USA, Charter, Comcast—expanded the NY Interconnect (NYI) label by forming a bold joint venture, one that would also create greater cohesiveness among the audience fractions. Today, with the addition of Fios, DirectTV and Dish audiences, the new NYI can provide multi-screen, advanced advertising to over 6.4 million households—a veritable one-stop-shop for any media buying need.
Join us as our panel discusses how greater collaboration among media players can help advertisers crack the code to finding the viewers—and dollars—they need to survive.
What You'll Learn from This Session...
- How a one stop shopping approach today can shape the media buying of tomorrow.
- How joint ventures can inspire exponential advertising growth.
- How organizations are evolving to meet the demand of asset consolidation .