Join us for the Native Forum, where you'll learn about the current state and future of Native Advertising.
9:15 AM THE STATE OF NATIVE ADVERTISING: BRAND AND PUBLISHER PERSPECTIVES
eMarketer will present the "State of Native Advertising Report," published in association with TripleLift, and discuss core findings with industry trailblazers. Panelists will specifically examine the state of native inside the walled garden (Facebook, Instagram, Snapchat, etc.) and the growth and evolution of non-social native.
Senior Vice President of Business Strategy and Operations, Buzzfeed
Senior Analyst, eMarketer
VP Media & Ad Tech, Americas, Beamly
Senior Director Inventory Partnerships, The Trade Desk
VP Global Programmatic & Strategic Partnerships, Dailymotion
10:00 AM NATIVE IS SHAPING THE MEDIA PLAN
Native advertising has become the strategy of choice for brands and publishers alike. During this session, you’ll be part of a discussion with industry thought leaders about why advertisers will continue to shift their focus to native and how you can build a native strategy that delivers results.
Managing Editor , AdExchanger
Nadine Karp McHugh
SVP, Omni Media, L’Oréal USA
President, Executive Chairman, Maven
VP, Supply, TripleLift
Executive Director-Media, Hearts & Science
10:45 AM BRANDED CONTENT: THE ADVERTISER PERSPECTIVE
Technology is paving the way for branded content to go programmatic. But, can automation enhance a brand’s ability to execute campaigns that tell incredible stories, touch lives and gain efficiencies, all while driving results?
GM of Branded Content, TripleLift
VP Planning & Strategy, MMGY
11:15 AM THE FUTURE OF AI-POWERED BRAND INTEGRATIONS IN OTT
No one likes their video experience interrupted by ad breaks. Platforms like Netflix have operated successful subscription-based platforms, but ad-supported video is an option many consumers prefer. So how do programmers monetize video content without interrupting the viewer? In this panel of television industry leaders, we explore how new technologies like artificial intelligence can pave the way for new types of ad experiences within OTT.
Founder & Former CEO of FreeWheel
EVP & Chief Product Officer Advertising Products, Fox Networks Group
Co-founder and Chief Strategy Officer, TripleLift
Head of Digital Media Services, Oath
Chief Marketing Officer, Xandr
SVP & Head of Advertising Sales, Hulu