In this session...

Meet the new generation of storytellers that are blurring the lines between entertainment and creative advertising. From concept to distribution, these brand, agency and creative pros are rewriting the script when it comes to branded film content.

Learn from these masters of brand and film as they dive into the details of their creative collaborations. Increase your branded content savvy, and learn how to leverage film to create a brand narrative that motivates customers and delivers a measurable impact.

What You'll Learn from This Session...

  1. How branded films can drive business results
  2. How to deliver compelling content across different platforms
  3. How to create a brand narrative that motivates people
  4. How to create campaigns that are more than just advertisements

Presented with


Speakers

Matt Johnson Founder, Chief Strategy Officer Haymaker
Jen Wilson Marketing Director Reef
PJ Pereira Creative Chairman, Co-Founder Pereira O'Dell
Lauren Dineen-Duarte Director of Public Affairs & Communications American Express Canada
Steve Barrett VP, Editorial Director PR Week
Loreen Babcock Vice President, Chief Marketing Officer Montefiore Medical Center

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business   Culture 

Similar Interests  Storytelling   Video   Agency   Entertainment 

Track  Content Marketing 

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