The Evolution of the CMO
Thursday, 04 October at 3:30 PM
Realtor.com Stage
Realtor.com Stage
Alexandra Bruell
Stephen Freitas
Dara Treseder
Stephen Freitas
Dara Treseder
Aditi Javeri Gokhale
Ty Shay
Ty Shay
Ad ShapersIn this session...
The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?
Presented with
Speakers
Alexandra Bruell
Reporter
Wall Street Journal
Aditi Javeri Gokhale
CMO
Northwestern Mutual
Stephen Freitas
Chief Marketing Officer
Outdoor Advertising Association of America
Ty Shay
Chief Marketing Officer
Norton Consumer Business
Dara Treseder
Chief Marketing Officer
GE Ventures
Event Details
Track Brand Innovation