In this session...

The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?

Presented with


Speakers

Alexandra Bruell Reporter Wall Street Journal
Aditi Javeri Gokhale CMO Northwestern Mutual
Stephen Freitas Chief Marketing Officer Outdoor Advertising Association of America
Ty Shay Chief Marketing Officer Norton Consumer Business
Dara Treseder Chief Marketing Officer GE Ventures

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Agency   Leadership 

Track  Brand Innovation 

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