The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?
Presented with
Speakers
Alexandra Bruell
Reporter
Wall Street Journal
Aditi Javeri Gokhale
CMO
Northwestern Mutual
Stephen Freitas
Chief Marketing Officer
Outdoor Advertising Association of America
Ty Shay
Chief Marketing Officer
Norton Consumer Business
Ad Shapers