In this session...

Today’s media buying landscape is rapidly changing, and the shift from demo-based to audience-based buying is at the forefront of this evolution. Whether an advertiser is looking to reach a travel enthusiast, a first-time car buyer, or a luxury shopper, advanced buying offers new possibilities to deliver the right message to the right audience. Founded by a group of publishers in 2017, OpenAP is the industry’s first cross-publisher solution to identify audiences seamlessly across member networks.

Join us for a conversation with Fox, Turner, Viacom and NBC to hear to hear how OpenAP is changing the game and the media industry.
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What You'll Learn from This Session...

  1. How marketers and advertisers can better identify audiences across various networks
  2. The evolution of the media-buying landscape with audience-based buying
  3. How to deliver the right message to the right audience

Presented with


Speakers

Jeanine Poggi Media Reporter Advertising Age
Dan Aversano Senior Vice President of Ad Innovation and Programmatic Solutions for Turner Ignite  Turner
Denise Colella Senior Vice President, Advanced Advertising Products & Strategy NBCUniversal
Bryson Gordon Executive Vice President, Advanced Advertising Viacom
Noah Levine Senior Vice President, Advertising Data & Technology Solutions Fox Networks Group

Event Details

Event Type Seminar

Related Topic Area  Tech   Culture 

Similar Interests  Programmatic   Native Ads   Entertainment 

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