In this session...
Today’s media buying landscape is rapidly changing, and the shift from demo-based to audience-based buying is at the forefront of this evolution. Whether an advertiser is looking to reach a travel enthusiast, a first-time car buyer, or a luxury shopper, advanced buying offers new possibilities to deliver the right message to the right audience. Founded by a group of publishers in 2017, OpenAP is the industry’s first cross-publisher solution to identify audiences seamlessly across member networks.
Join us for a conversation with Fox, Turner, Viacom and NBC to hear to hear how OpenAP is changing the game and the media industry.
What You'll Learn from This Session...
- How marketers and advertisers can better identify audiences across various networks
- The evolution of the media-buying landscape with audience-based buying
- How to deliver the right message to the right audience