In this session...

No one likes their video experience interrupted by ad breaks. Platforms like Netflix have operated successful subscription-based platforms, but ad-supported video is an option many consumers prefer. So how do programmers monetize video content without interrupting the viewer? In this panel of television industry leaders, we explore how new technologies like artificial intelligence can pave the way for new types of ad experiences within OTT.

Speakers

Doug Knopper Founder & Former CEO of FreeWheel
Ed Davis EVP & Chief Product Officer Advertising Products Fox Networks Group
Ralf Jacob Head of Digital Media Services Oath
Ari Lewine Co-founder and Chief Strategy Officer TripleLift
Kirk McDonald Chief Marketing Officer Xandr
Peter Naylor SVP & Head of Advertising Sales Hulu

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  AI   Video   Native Ads 

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