In this session...
Discover how companies like 20th Century Fox are shifting their marketing strategies to build more compelling stories and campaigns that drive growth.
New types of data, analytics, and machine learning are turning the advertising world on its head, but it's never been more important to combine these elements with human stories to connect with today’s consumer. Join Tara Walpert Levy, Google's VP of Agency and Brand Solutions, and Julie Rieger, President, Chief Data Strategist & Head of Media at 20th Century Fox Film, as they discuss how companies like 20th Century Fox are shaking up their marketing strategies to take advantage of new tools and audience metrics to build even more compelling campaigns that drive growth.
What You'll Learn from This Session...