In this session...

Disruption starts with an idea that supported by a best-in-class product and succeeds with a long term, strategic view of marketing. In order to stake your claim as a disruptive brand, you need to work smarter, faster, and leaner than the legacy brands that have long reigned. During this panel, you’ll hear both agency and client-side perspectives on what it takes to not only break the mold but to redefine an industry forever.

What You'll Learn from This Session...

  1. How to stake your claim as a disruptive brand
  2. What these challenger brands wish they knew from the start
  3. How to stay ahead of the competition

Speakers

Kerry Flynn Marketing Reporter Digiday
Chelsea Campbell Creative Director Pandora
Jason Harris President/CEO Mekanism
Chris Lane Global Head of Digital and Brand Fiverr

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Agency   Entrepreneurship 

Track  Brand Innovation 

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