In this session...

Interbrand Global CEO Charles Trevail will take the stage at Advertising Week NY to introduce Interbrand’s 2018 Best Global Brands report. He will share insights hot off the press from the 19th annual report, celebrating leading brands, the value they bring to the world, and how they are transforming their business through innovation and “Activating Brave.”
Following his presentation, Daniel Binns, Managing Director of Interbrand New York will moderate a panel discussion with brave brands of today.

What You'll Learn from This Session...

  1. The value of “activating brave” and what it means for your employees and your consumers
  2. Insights from the Best Global Brands 2018 report
  3. How Interbrand is undertaking its own journey of transformation

Presented with


Speakers

Daniel Binns Managing Director, New York Interbrand
Alex Amado VP, Experience Marketing Adobe
Penny Baldwin SVP, Chief Marketing Officer Qualcomm
Clayton Ruebensaal SVP, Global Brand Management and Design American Express
Charles Trevail Global CEO Interbrand

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Content 

Track  Brand Innovation 

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