Ben Tatta

Ben Tatta is Co-Founder and President of 605. He brings more than 25 years of media, technology and entertainment experience to his role at the company, where he leads strategy, business development, data and client solutions.

Most recently, Ben served as President of Cablevision Media Sales, the television and digital sales division of Cablevision Systems Corporation, where he led the company’s overall media sales vision, strategy and plan including advanced advertising, product development and technology.

During his tenure at Cablevision, Ben spearheaded the first system-wide deployment of household-level addressable advertising and pioneered breakthrough audience measurement and analytics solutions using census-level set-top box data.

Prior to Cablevision Ben held senior leadership positions at such companies as USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.

Speaking with

Andrew Bailey Partner & CEO North America THE & PARTNERSHIP
Damian Garbaccio Executive Vice President NIELSEN
Gabe Bevilacqua Senior Vice President of Product Management VIACOM
Jay Prasad Chief Strategy Officer VIDEO AMP
Jeanine Poggi Reporter ADVERTISING AGE
Justin Lebbon Publisher of Videonet and Director FUTURE TV ADVERTISING FORUM AND THE CONNECTED TV WORLD SUMMIT
Marcien Jenckes President COMCAST ADVERTISING
Marissa Jiminez President MODI MEDIA
Mike Baker Co-Founder & CEO DATAXU
Nick Garramone SVP Business Operations NCC MEDIA
Nicolle Pangis CEO AMPERSAND
Paul Dolan CEO VARICK
Rick Watrall Chief Analytics Officer HORIZON MEDIA
Zach Rodgers Executive Editor ADEXCHANGER
Andy Addis SVP, Supply NCC MEDIA
Kelly Abcarian Senior Vice President, Product Leadership NIELSEN
Kristin Dolan Founder & Chief Executive Officer 605
Larry Allen Vice President of Ad Innovation and Programmatic Solutions TURNER AD SALES
David Kline EVP, Charter & President SPECTRUM REACH
Deborah Hyun Head Of Cross-Channel Media UBER
Deena Beach Vice President, Marketing Strategy FREEFORM
Andrew Ward EVP & GM NCC MEDIA
Bob Ivins Chief Data Officer NCC MEDIA
David Ernst Vice President, Advanced Television & Data Analytics A&E TELEVISION
Matt Seiler President, Brand Solutions DENTSU AEGIS NETWORK
Beth Rockwood Senior Vice President, Portfolio Research TURNER
Kelly McMahon SVP, Global Demand Operations SPOTX
Steve Silvestri VP, Advanced Advertising DISCOVERY COMMUNICATIONS
Corina Constantin Head of Marketing Intelligence M/SIX
Julian Zilberbrand EVP of Audience Science VIACOM
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