Seth Walters is the VP of Demand Partnerships at Roku, focused on senior engagements at agencies and client. Prior to joining Roku, Seth was President at Modi Media, GroupM’s Advanced TV specialty agency, which focused on helping clients with the development and implementation of Addressable and Connected TV campaigns by providing strategic, creative and technical thought leadership.
He joined Modi in June ‘14, when he created their Connected TV buying practice, which has been adopted by over 30+ GroupM clients. In this role, he executed the first paid advertising campaign on Roku.
Prior to joining Modi, he was at Mindshare for 2 years, as Managing Director, Communications Planning for the Consumer/Brand team on American Express. Before entering the GroupM network, Seth was at MediaVest for 9 years, serving on P&G, Coca-Cola, Walmart and Continental Airlines. He holds a B.A. from the University of Buffalo.