A 2016 Advertising Hall of Achievement inductee, Pandora’s SVP of Ad Innovation Lizzie Widhelm excels at combining the rhythm of great songs with the heartbeat of great advertising. As Pandora’s first-ever salesperson, she is a storyteller with a career-defining passion of facilitating conversations through music and has spent over a decade ensuring Pandora is at the forefront of audio innovation.
As the market leader in digital audio, Lizzie is adroit finding new ways for advertisers and consumers to interact through value exchange advertising, which rewards listeners who view ads with song replays and skips. With the goal of connecting brands with the hardest to reach customers, Lizzie is at the forefront of advertising innovation, adapting to the newest technologies to stay ahead of the game. Years ago, she was responsible for introducing brands to digital audio, and even now, from the rise of connected home to the influx of podcasting, she continues to push the boundaries of marketing by focusing on the future. She is uniquely positioned to discuss how important the consumer is to a successful ad strategy, given her commitment to ensuring data is used safely and listener experience is paramount