Larry Allen is vice president of ad Innovation and programmatic solutions for Turner Ad Sales. In this role, Allen is part of the team leading the development of next generation ad capabilities, notably around audience targeting and advanced TV solutions, as a part of the company’s newly-launched Turner Ignite division. Based in New York, Allen reports to Dan Aversano, senior vice president of ad innovation and programmatic solutions for Turner Ad Sales.
Allen has extensive experience in digital media, marketing and business strategy across a variety of disciplines. Previously senior vice president of business development for Xaxis, he oversaw media investment in North America and the Xaxis Marketplace globally. Prior to joining 24/7 Media, which merged with Xaxis in 2014, he held several senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media and TACODA.
Allen also ran his own consulting business, where he advised many major media companies such as The New York Times, Meredith, 33Across and Business Insider. He is a frequent contributor to a number of trade publications, blogs and industry conferences.
A graduate of Clarion University of Pennsylvania with a degree in Business Management, Allen resides in New York City.
Larry Allen Job Title Vice President of Ad Innovation and Programmatic Solutions Company TURNER AD SALES