Erica Schmidt

As Global CEO, Schmidt focuses on the global development and management of IPG’s programmatic offering, which provides data-driven marketing solutions on behalf of its partners – UM, Initiative and Reprise – as well as its clients.

With 20 years of digital experience, Erica leads a global team delivering best-in-class programmatic and strategic advisory services.

Armed with extensive data and technology expertise Erica has brought Cadreon’s programmatic vision to life in markets around the world by ensuring that real, measurable business outcomes are delivered for all clients.

Prior to becoming Global CEO, Schmidt served as Executive Vice President, Managing Director, North America where she led the Cadreon team that developed the agency’s best-in-class product suite. Before that, she spent eight years in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect, as well as its programmatic trading offering.

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