Luke Atkinson

Luke is the VP of Smirnoff, the largest premium spirit in the world, striving to bring a cutting-edge and purposeful approach to marketing to unlock performance. This has led to a complete reinvention of the brand, enabled by fresh insights that inspired a change in strategy and creative. Most recently his Smirnoff campaigns have consistently impacted inclusion in socializing, nightlife and music, alongside innovation unlocking new markets and new consumers. Before this he spent 15 years in agencies across the globe, always putting a true understanding of behavior combined with cultural insight at the heart of his work.

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