Ari Buchalter is the CEO of Intersection. He is a recognized thought leader on digital media strategy, programmatic media buying, and advanced marketing analytics and optimization techniques. His unique career spans from cutting-edge PhD and postdoctoral research in theoretical astrophysics, to more than a decade of leadership in marketing strategy and digital media innovation.
Prior to joining Intersection, Ari served as COO of MediaMath, the leading programmatic company for marketers. While there, he helped grow the company from 15 people to more than 750, designed the proprietary Brain Optimization algorithm, and built the open marketing platform of the future. He also held roles as Senior Partner at Rosetta, leading the Digital Media & Technology practice, and Associate Principal in McKinsey & Company’s Media & Entertainment practice.
Outside the office, you may find Ari applying his talents at a poker table; especially during his annual pilgrimage to the World Series of Poker.