H.B. Duran is a reporter for AList, where she has written over 1,500 articles and conducted dozens of interviews over the past decade with C-level executives, analysts and industry leaders. HB's decade-long career has included coverage of events like the Cannes Lions Festival of Creativity, SXSW, E3 and more. She specializes in reporting marketing strategies across film, music, video games, retail, technology and other industries, with an emphasis on innovation and trends that impact the industry. HB's work has been seen on a number of media outlets including GirlGamer, Video Game News Source and William Shatner's My Outer Space.