Jessica White

Jess currently leads Audience strategy globally for Initiative and has been at the agency for over four years. She works across multiple clients throughout the agency, delivering intelligent solutions by aggregating data and analytics at a global scale. Previously, Jess was MD for Cadreon Australia across audiences, ad tech and ad distribution. Prior to Cadreon, she also worked at Fairfax Media (The New York Times of Australia) where she led the publisher trading desk, audience extension, implemented AAM and connection programmatic platforms with DMP/Martech.

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