A few years out of college, Ty was a young investment banker striking out for Stanford to get his MBA. Inspired by his marketing professor, he went to Cincinnati to learn brand management from the folks who invented it (Procter and Gamble). Back to California, he helped launch and grow Esurance and Hotwire as category disruptors – developing a passion (obsession?) for marketing analytics as a way to drive business impact. He then founded a social gaming company, where he learned to think like a CEO and market without money. He then advanced his learning as CMO with SquareTrade (acquired by AllState) and LifeLock (acquired by Symantec). Over the course of his career, he has contributed to $5 billion in successful exits.
As a result of his varied experiences—investment banker to brand manager to founder to performance marketer—Ty today is an impassioned advocate for marketing’s strategic role as customer champion and growth driver. He believes in the power of old-fashioned storytelling and modern analytics to ignite categories. He has also learned that doing great things—whether in marketing or life—begins and ends with great people, teamwork and the chance to make a difference.
In addition to his work at Symantec, Shay has been a board member of the Ad Council since 2016. He and his family love to travel and when he's not working or with his family, you will likely find him on the basketball court, where he is always on the lookout to draft great new team members.
Ty holds an M.B.A. from the Stanford Graduate School of Business and a bachelor’s degree from the University of Illinois at Urbana-Champaign, where he graduated with highest honors.
Ty Shay Job Title Chief Marketing Officer Company NORTON CONSUMER BUSINESS