Nina leads our East Coast Brand Strategy team, responsible for developing content strategies and creative activations for brand and agency partners at Twitter. This team drives significant brand impact and business value by building insight-based creative programs and consulting with brands and agencies to further develop and optimize their Twitter strategies. Throughout her time at Twitter, Nina has had the opportunity to work with over 100 brands.
Prior to joining Twitter in 2015, Nina was Director of Digital & Social Content at American Express, where she managed the brand’s content strategy, leading the development of award-winning programs like #PassionProject, which celebrated unique doers and makers making a difference in the world, and #EveryDayGenius, a content series that served up life hacks to connect with the next generation of Card Members. Earlier, Nina received the Chairman's award for innovation when she helped launch "Twitter Sync" in 2012, which marked Amex's foray into social commerce.
Nina earned a Bachelor’s degree in Art History and Business from the University of Michigan. She is @mishkin on Twitter.
Nina Mishkin Job Title Brand & Content Strategy Lead Company TWITTER Connect via