Rachel Saunders

Rachel Saunders is a futurist whose thought leadership on consumer behavior prepares the world’s leading brands and entertainment companies for shifts in culture and commerce. Before joining We're Magnetic as Global Director of Consumer Research and Insights in May 2018, she served as Insights and Strategy Director of the Cassandra Report and Editor in Chief of Cassandra Daily, conducting 16 in-depth studies and hundreds of interviews with brand leaders and consumers in 13 countries to better understand what motivates modern movements and where culture is heading next. Prior to Cassandra, she helped leading entertainers build and scale lifestyle brands at Creative Artists Agency in LA. She began her career in public relations under the guidance of Warren Cowan before co-founding Anderson Group PR in 2006. Rachel’s research findings and interviews on the behaviors and mindsets of Millennials and Generation Z have appeared in AdAge, Business Insider, Fast Company, Forbes and more.

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