Tiffany Baehman

Tiffany Baehman is Vice President and Chief Marketing Officer of Cricket Wireless, one of the fastest growing companies in prepaid wireless.

As head of Cricket's marketing organization, she is responsible for the company's brand, advertising, promotions, product management, retail merchandising, and consumer insights. Tiffany is a 25+ year veteran of the wireless industry, serving in a variety of roles inside Cricket’s parent company, AT&T.

Prior to Cricket, she oversaw the sales and operations for more than 120 AT&T Retail locations as well as National and Authorized Retailer locations as Vice President and General Manager of the Liberty States markets (including Pennsylvania, New Jersey, Delaware, Ohio and West Virginia). There she spearheaded initiatives to enhance the company's wireless network, deliver an extraordinary customer experience and improve workforce diversity.

When not making things ‘simpler, smarter, better’ for customers, you can find her attending little league games or middle school theatre productions for her two kids in Atlanta, Georgia.
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